Business intelligence systems enable users to interactively view and analyze their
data to make timely, accurate, information-based decision.
They give you in-depth knowledge of your business, at your fingertips; at the exact
moment you need it. It transforms your data to help you make better decisions, lower
expenses and increase your competitive advantage.
Management Team
Rocke Ellis
Senior Project Manager
Rocke Ellis (MBA ’99) has been with CarpeDatum Consulting for eight years and creating
business intelligence solutions for ten years. During that time he has successfully
built and implemented over twenty different solutions for companies such as Visa
USA (finance and banking), Hewlett-Packard (High Tech) and California State University
(Education/Government).
Before joining CarpeDatum in the Fall of 2000, Rocke served as a Business and Forecast
Analyst for Hewlett-Packard and Agilent Technologies. Rocke played critical roles
in OLAP implementation projects for both the Demand Capacity Planning group for
semiconductor manufacturing and the ArctiCooler Cooling Solutions Product group.
His education includes a MBA from Colorado State University as well as undergraduate
degrees in Business Management and Secondary Education from Northern Arizona University.
Rocke was a featured speaker at both the SemiconductorSupply Chain Association (SSCA)
Spring 2000 Forecasting Conference and the ApplixWorld 2000 Conference.